A shared journey - promoting intercultural media spaces

The aim of New Neighbours is to highlight the positive social and economic contributions that are made by migrants and refugees throughout communities across Europe. By promoting direct participation in media production and intercultural dynamics, it is hoped to foster tolerance and acceptance for migrants and refugees in EU member states.

New Neighbours will work with public service media, community media and civil society organisations to challenge stereotypes and expose commonly held myths, placing migrant voices at the heart of discussions on migration and delivering innovative messaging in order to help promote the integration of migrants into local communities.

New Neighbours will raise awareness through the use of factual programming produced by PSM, social media-based campaigns and community media productions. In addition to this, it will build stronger links between media and community organisations, which in turn, will improve the flow of information between one another, helping to deliver the message to a wider and more diverse audience.

Public Service Media

9 Public Service Media, from all parts of Europe (Belgium, Croatia, Czech Republic, Germany, Italy, Portugal, The Netherlands, Slovenia, Spain) embarked on the project and committed to each produce a documentary. These documentaries are about people who had to leave their home and try to integrate into a new neighbourhood, new village, new city, new society. But they will also tell a story of locals, those who have to accept new neighbours. The challenging process of integrating and accepting hopes and fears that occur during that time are in the focus of each documentary. In addition, various activities throughout the project will gather representatives from PSM, civil society organisations and community media, to allow these communities to meet, share and improve their links.

Community media

A multilingual programming approach has been adopted by several community radios and TVs in Europe to build bridges between communities and cultures which co-exist, but do not necessarily communicate with one another. The New Neighbours project is working with community media to develop innovative formats which are both inclusive and empowering. Participants will devise and share effective approaches for intercultural and multilingual productions through workshops and trainings. The aim is to put in place at least three new intercultural editorial groups based on the good-practice examples presented in the “Spaces of Inclusion” study. Through learning exchanges and capacity-building, the new groups will be supported in developing and rolling out specific programming strands which draw on creative talent from within migrant communities and meet audience needs. The project partners will also help to develop participatory models, working with community media to consider effective ways of involving local authorities, associations, schools and adult education institutions in programming initiatives.

Civil society organisations

In an age where community involvement and partnerships with civil society  are increasingly being acknowledged as indispensable for democracy, media too are more and more recognising civil society organisations (CSOs) as a source of alternative information, story ideas and experts. And while in pre-Internet era CSOs had to wait for journalists to approach them, the WWW gave an opportunity to CSOs to use new media platforms to put the voices of civil society through. Through New Neighbours, the project partners will be training civil society organisations to run their own campaigns as well as to effectively communicate with journalists to spread constructive stories about migrants and refugees. Through five national Media Skills Trainings for CSOs in Croatia, Italy, Slovenia, Spain and Germany, civil society activists will have the chance to combine media advocacy with campaigns involving migrants and refugees as well as locals.

From January 2019 to December 2020